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Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10012821997

Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach

Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351

Persistent link: https://www.econbiz.de/10011514784

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

On the relationship between consumer-brand identification, brand community, and brand loyalty

Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110

Persistent link: https://www.econbiz.de/10011883168

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

A decision support system framework to track consumer sentiments in social media

Nave, Marta; Rita, Paulo; Guerreiro, João - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710

Persistent link: https://www.econbiz.de/10011919958

Sentiment classification of consumer-generated online reviews using topic modeling

Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693

Persistent link: https://www.econbiz.de/10011783996

Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude

Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168

Persistent link: https://www.econbiz.de/10011852935

Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Journal of retailing and consumer services 30 (2016), pp. 279-291

Persistent link: https://www.econbiz.de/10011473227