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Transdisciplinary marketing concepts and emergent methods for virtual environments

El-Gohary, Hatem (contributor) - 2013

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Transdisciplinary marketing concepts and emergent methods for virtual environments

El-Gohary, Hatem (contributor) - 2013

Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California...

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Brand humour advertisements on a social network platform and their impact on online consumer engagement : the case of Instagram

Akbar, Tooba Ali; El-Gohary, Hatem - In: Handbook of research on IoT, digital transformation, …, (pp. 212-236). 2021

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Collaboration barriers in BIM-based construction networks : a conceptual model

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Understanding the impact of national culture differences on customers’ online social shopping behaviours

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Understanding the link between net promoter score and e-WOM behaviour on social media : the role of national culture

Agag, Gomaa; Durrani, Baseer Ali; Abdelmoety, Ziad Hassan; … - In: Journal of business research : JBR 170 (2024), pp. 1-16

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Cross-national differences in travelers' continuance of knowledge sharing in online travel communities

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