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Persuasive brand messages in social media : a mental imagery processing perspective
Ha, Sejin; Huang, Ran; Park, Jee-Sun - In: Journal of retailing and consumer services 48 (2019), pp. 41-49
Persistent link: https://www.econbiz.de/10012001277
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The influence of social capital on knowledge creation in online health communities
Zhao, Jing; Ha, Sejin; Widdows, Richard - In: Information technology and management 17 (2016) 4, pp. 311-321
Persistent link: https://www.econbiz.de/10011621737
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How to measure social capital in an online brand community? : a comparison of three social capital scales
Jeong, So Won; Ha, Sejin; Lee, Kyu-Hye - In: Journal of business research : JBR 131 (2021), pp. 652-663
Persistent link: https://www.econbiz.de/10012545033
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Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee; Ha, Sejin - In: The journal of brand management : an international journal 30 (2023) 6, pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
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How do consumer-to-consumer interactions affect bystanders on corporate social media (CSM)? : (in)civility in advocates' responses and complainant-bystander psychological distance
Huang, Ran; Ha, Sejin - In: The service industries journal 44 (2024) 11/12, pp. 789-812
Persistent link: https://www.econbiz.de/10015050128
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Using rich media to motivate fair-trade purchase
Han, Tae-Han; Stoel, Leslie - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10011813284