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Customer engagement in a Facebook brand community
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
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Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne; Liljander, Veronica; Gummerus, Johanna - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465
Persistent link: https://www.econbiz.de/10011757458