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The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
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Does the verified badge of social media matter? : the perspective of trust transfer theory
Liao, Chien Hsiang; Hsieh, Jung-Kuei; Kumar, Sushant - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1017-1033
Persistent link: https://www.econbiz.de/10015324048
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How social media marketing activities affect brand loyalty? : mediating role of brand experience
Kumar, Sushant; Hsieh, Jung-Kuei - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2300-2323
Persistent link: https://www.econbiz.de/10015210759
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Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei; Hsieh, Yi-ching; Tang, Yu-chien - In: Electronic commerce research 12 (2012) 2, pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
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Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei; Tseng, Ching-Yin - In: Journal of electronic commerce research : JECR 19 (2018) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011873192