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Social Web
Beziehungsmarketing
53
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37
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Wirtz, Jochen
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1
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1
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1
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
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ECONIS (ZBW)
11
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1
Managing brands and customer engagement in online brand communities
Wirtz, Jochen
;
Ambtman, Anouk den
;
Bloemer, Johanna M.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
Saved in:
2
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
3
Social Media und Kundenbeziehungen : Einfluss der Qualität elektronischer Kunde-zu-Kunde-Interaktion (eCCIq) auf den Beziehungserfolg
Georgi, Dominik
;
Mink, Moritz
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 419-441)
.
2013
Persistent link: https://www.econbiz.de/10009756206
Saved in:
4
Auswirkungen von (e-)Customer-to-Customer-Interaktion auf die Dienstleistungsproduktivität
Mink, Moritz
;
Georgi, Dominik
-
2011
Persistent link: https://www.econbiz.de/10009230447
Saved in:
5
Wertschöpfung durch Customer Communities : Qualitätsdimensionen von Kunde-zu-Kunde-Interaktionen und ihre Wirkung auf Erfolgsgrößen der Unternehmen-Kunde-Beziehung
Georgi, Dominik
;
Mink, Moritz
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 309-324)
.
2015
Persistent link: https://www.econbiz.de/10010532018
Saved in:
6
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
7
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
8
Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas
;
Wirtz, Jochen
;
Fritze, Martin Paul
- In:
Journal of business research : JBR
121
(
2020
),
pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
Saved in:
9
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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