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Competing for attention in social communication markets

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

Persistent link: https://www.econbiz.de/10011539518

Impact of marketing opportunities with social media networks

Thangavel, N.; Vanmathi, M. - In: International journal of economic research 12 (2015) 2, pp. 347-362

Persistent link: https://www.econbiz.de/10011419826

Applying data mining method for marketing purpose in social networks : case of Tebyan

Sharifian, Hani; Ashtiani, Mohammad Meisam Danesh; … - In: International journal of electronic marketing and … 8 (2017) 2, pp. 116-135

Persistent link: https://www.econbiz.de/10011796488

News website personalisation : the co-creation of content, audiences and services by online journalists and marketers

Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247

Persistent link: https://www.econbiz.de/10012176988

Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial

Van Esch, Patrick; Black, J. Stewart - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 199-203

Persistent link: https://www.econbiz.de/10012668429

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …

Persistent link: https://www.econbiz.de/10014516198

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Persistent link: https://www.econbiz.de/10013203503

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382