Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring behavioural branding...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
112
Konsumentenverhalten
111
Beziehungsmarketing
55
Relationship marketing
55
Brand management
50
Markenführung
49
Brand image
34
Markenimage
34
Brand
33
Markenartikel
33
Social web
27
Customer satisfaction
24
Kundenzufriedenheit
22
Virtual reality
21
Virtuelle Realität
21
Emotion
17
Viral marketing
16
Virales Marketing
16
Internet marketing
15
Luxury goods
15
Luxusgüter
15
Online-Marketing
15
Customer integration
14
Kundenintegration
14
Fashion
13
Marketing management
12
Marketingmanagement
12
Mode
12
Tourism
12
Bibliometrics
11
Bibliometrie
11
Holiday behaviour
11
Online retailing
11
Online-Handel
11
Tourismus
11
Urlaubsverhalten
11
Dienstleistungsqualität
9
Service quality
9
Tourism industry
9
more ...
less ...
Online availability
All
Undetermined
22
Free
1
Type of publication
All
Article
26
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
27
Author
All
Loureiro, Sandra Maria Correia
26
Bilro, Ricardo Godinho
8
Guerreiro, João
4
Kaufmann, Hans Rüdiger
3
Sarmento, Eduardo Moraes
3
Langaro, Daniela
2
Manarioti, Agapi
2
Rita, Paulo
2
Amorim, Inês Pessoa de
1
Amorim, Marlene
1
Athanasopoulou, Pinelopi
1
Benmiled-Cherif, Héla
1
Costa, Inês
1
Eloy, Sara
1
Ferreira, Eduardo Sarmento
1
Ferro, Tiago
1
Gomes, Daniela Gonçalves
1
Hasan, Md. Rajibul
1
Hoang, Duc
1
Hollebeek, Linda D.
1
Itani, Omar S.
1
Khan, Imran
1
Kousi, Sofia
1
Lopes, João
1
Martinez, Luis F.
1
Neves, Helder
1
Oliveira, Pedro
1
Panchapakesan, Padma
1
Pina, Lídia Silveira
1
Pinto, Luisa
1
Pires, Ana Regina
1
Ramadan, Zahy
1
Rather, Raouf Ahmad
1
Ribeiro, Lara
1
Rosado-Pinto, Filipa
1
Rosário, João Ferreira do
1
Santos, Joana Fonseca dos
1
Schivinski, Bruno
1
Serra, Jessica
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
9
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
World review of entrepreneurship, management and sustainable development
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
3
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
6
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
7
A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
9
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
10
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
