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Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews

Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Journal of business research : JBR 156 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10013534117

Dynamic effects among movie ratings, movie revenues, and viewer satisfaction

Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121

Persistent link: https://www.econbiz.de/10003940589

The influence of global brand distribution on brand popularity on social media

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38

Persistent link: https://www.econbiz.de/10012132726

Content analysis of fake consumer reviews by survey-based text categorization

Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364

Persistent link: https://www.econbiz.de/10012591035

Dynamic relationship changes between reviewers and consumers in online product reviews

Moon, Sangkil; Kim, Seung-Wook; Iacobucci, Dawn - In: Journal of retailing 100 (2024) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10014527079

Social media analytics and its applications in marketing

Moon, Sangkil; Iacobucci, Dawn - 2022

Persistent link: https://www.econbiz.de/10013164036

Sequential Social Network Data

Wasserman, Stanley; Iacobucci, Dawn - 2016

A new method is proposed for the statistical analysis of dyadic social interaction data measured over time. The data to be studied are assumed to be realizations of a social network of a fixed set of actors interacting on a single relation. The method is based on loglinear models for the...

Persistent link: https://www.econbiz.de/10014131656