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Managing job applications online : integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model

Parikh, Abhishek; Patel, Jayesh D.; Jaiswal, Anand Kumar - In: Decision : official journal of Indian Institute of … 48 (2021) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10012585014

Social media "stars" vs "the ordinary" me : influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; … - In: European journal of marketing 58 (2024) 2, pp. 590-631

Persistent link: https://www.econbiz.de/10014482724

Best time to post and review on Facebook and Instagram : analytical evidence

Singh, Nripendra; Jaiswal, Anand Kumar; Singh, Tanuj - In: South Asian journal of marketing 4 (2023) 2, pp. 128-141

Purpose - The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for...

Persistent link: https://www.econbiz.de/10014424538