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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Towards a theory of well-being in digital sports viewing behavior
Rejikumar G.; Jose, Ajay; Mathew, Sonia; Chacko, Dony Peter - In: The journal of services marketing 36 (2022) 2, pp. 245-263
Persistent link: https://www.econbiz.de/10013407481
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Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
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Social media as a means to access millennial wine consumers
Fuentes Fernández, Rosana; Vriesekoop, Frank; Urbano, … - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 269-284
Persistent link: https://www.econbiz.de/10011781085
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Advertising to Gen-Z college students with memes? : a focus group study
Vardeman, Christopher - In: Qualitative market research : an international journal 27 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10015324616
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Evaluating academic and media nongovernmental organization partnerships for participatory data gathering
Heywood, Emma; Ivey, Beatrice; Meuter, Sacha - In: International journal of market research 63 (2021) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10012426478
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Can we vote with our tweet? : on the perennial difficulty of election forecasting with social media
Huberty, Mark - In: International journal of forecasting 31 (2015) 3, pp. 992-1007
Persistent link: https://www.econbiz.de/10011474765
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Towards a process of agenda setting driven by social media
Martin, Sebastian; Grüb-Martin, Birgit - In: International journal of energy sector management : IJESM 10 (2016) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011523689
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Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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Intercollegiate social media education ecosystem
Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10012113981