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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Does social media facilitate admission to business schools : evidence from prospective students
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023
Persistent link: https://www.econbiz.de/10014429385
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Advertising to Gen-Z college students with memes? : a focus group study
Vardeman, Christopher - In: Qualitative market research : an international journal 27 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10015324616
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Crowd-based accountability : examining how social media commentary reconfigures organizational accountability
Karunakaran, Arvind; Orlikowski, Wanda J.; Scott, Susan V. - In: Organization science 33 (2022) 1, pp. 170-193
Persistent link: https://www.econbiz.de/10012820468
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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
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Knowledge protection challenges of social media encountered by organizations
Väyrynen, Karin; Hekkala, Riitta; Liias, Tuula - In: Journal of organizational computing and electronic commerce 23 (2013) 1/2, pp. 34-55
Persistent link: https://www.econbiz.de/10009737620
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Social media : is this the new organizational stepchild?
Choi, Youngtae; Thoeni, Andrew - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10011430430
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
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Social media as a data gathering tool for international business qualitative research : opportunities and challenges
Goncalves, Marcus; Smith, Erika Cornelius - In: Journal of transnational management : the official … 23 (2018) 2/3, pp. 66-97
Persistent link: https://www.econbiz.de/10011930153