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Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan; Karimi, Sahar; Bravo Velázquez, Alberto; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
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This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang; Karimi, Sahar - In: Journal of business research : JBR 104 (2019), pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
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The use of social media in different phases of the new product development process : a systematic literature review
Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126
Persistent link: https://www.econbiz.de/10015141811
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The impact of firms' social media initiatives on operational efficiency and innovativeness
Lam, Hugo K. S.; Yeung, Andy C. L.; Cheng, T. C. E. - In: Journal of operations management 47/48 (2016), pp. 28-43
Persistent link: https://www.econbiz.de/10011639965
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Should firms invest in social commerce? : an integrative perspective
Lam, Hugo K. S.; Yeung, Andy C. L.; Lo, Chris K. Y.; … - In: Information & management : the internat. journal of … 56 (2019) 8, pp. 1-18
Persistent link: https://www.econbiz.de/10012129458
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Social media sentiment contagion and stock price jumps and crashes
Yang, Jing; Xiong, Yan - In: Pacific-Basin finance journal 88 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015324133