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Social Web
Consumer behaviour
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Journal of current issues and research in advertising
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
2
The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
Ryu, Sann
;
Park, Jungkun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268993
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