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Social Web
Consumer behaviour
162
Konsumentenverhalten
157
Social web
49
Beziehungsmarketing
43
Relationship marketing
43
Online-Marketing
42
Innovation adoption
41
Innovationsakzeptanz
41
Internet marketing
41
Customer satisfaction
34
Dienstleistungsqualität
33
Electronic Commerce
33
Kundenzufriedenheit
33
Service quality
33
Artificial intelligence
32
E-commerce
31
Innovation
31
Online retailing
31
Online-Handel
31
Künstliche Intelligenz
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Lieferkette
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27
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24
Theorie
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Vertrauen
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Brand management
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China
23
Innovation diffusion
23
Innovationsdiffusion
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Markenführung
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India
22
Indien
22
Viral marketing
22
Virales Marketing
22
Information technology
21
Informationstechnik
21
Theory
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49
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Dwivedi, Yogesh K.
39
Rana, Nripendra P.
11
Balaji, M. S.
8
Shareef, Mahmud Akhter
6
Williams, Michael D.
5
Abed, Salma S.
4
Giannakis, Mihalis
4
Ismagilova, Elvira
4
Baabdullah, Abdullah Mohammed
3
Balakrishnan, Janarthanan
3
Behl, Abhishek
3
Filieri, Raffaele
3
Hughes, David Laurie
3
Kapoor, Kawaljeet Kaur
3
Kizgin, Hatice
3
Luo, Jun
3
Ooi, Keng-Boon
3
Tan, Garry Wei-Han
3
Akram, Muhammad Shakaib
2
Alalwan, Ali Abdallah
2
Alryalat, Mohammad Abdallah Ali
2
Aw, Eugene Cheng-Xi
2
Bhatti, Zeeshan Ahmed
2
Cham, Tat Huei
2
Dutot, Vincent
2
Jain, Varsha
2
Jamal, Ahmad
2
Jiang, Yangyang
2
Kar, Arpan Kumar
2
Kok Wei Khong
2
Kumar, Vinod
2
Liu, Martin J.
2
Mukerji, Bhasker
2
Singh, Jyoti Prakash
2
Slade, Emma
2
Tóth, Zsófia
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Amelia, Maria Veronica
1
Arora, Anuja
1
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Springer International Publishing
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Journal of retailing and consumer services
6
Technological forecasting & social change : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
The journal of product & brand management
2
The marketing review
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
Business/Economics
1
Information systems management
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of philanthropy and marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
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Springer briefs in business
1
SpringerBriefs in Business
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SpringerLink / Bücher
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ECONIS (ZBW)
49
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1
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
3
Sharing travel related experiences on social media : integrating social capital and face orientation
Jayakumar, Thivashini
;
Goh, See-Kwong
;
Balaji, M. S.
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012494059
Saved in:
4
The dark side revealed : insights and implications from online brand communities
Behl, Abhishek
;
Bhutani, Chitrakshi
;
Jayawardena, Nirma …
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 1041-1054
Persistent link: https://www.econbiz.de/10015173301
Saved in:
5
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Kok Wei Khong
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
6
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
7
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
8
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
9
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
10
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
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