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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Koay, Kian Yeik; Cheah, Chee Wei; Goon, Serena Wooi-U - In: Journal of global marketing 36 (2023) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560