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DMO online platforms : image and intention to visit

Molinillo, Sebastian; Liébana-Cabanillas, Francisco; … - In: Tourism management : research, policies, practice 65 (2018), pp. 116-130

Persistent link: https://www.econbiz.de/10011775100

Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors

Gupta, Manali; Sinha, Neena; Singh, Pratibha; … - In: Journal of global marketing 34 (2021) 5, pp. 411-432

Persistent link: https://www.econbiz.de/10012695208

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

New social consumer? : determining factors of Facebook commerce

Liébana-Cabanillas, Francisco; Corral-Hermoso, José … - In: Journal of decision systems 27 (2018) 4, pp. 213-237

Persistent link: https://www.econbiz.de/10012164223

Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use

Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012666047

From likes to loyalty : exploring the impact of influencer credibility on purchase intentions in TikTok

Alcántara-Pilar, Juan Miguel; Rodriguez-López, María … - In: Journal of retailing and consumer services 78 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015084902

The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case

Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006

Persistent link: https://www.econbiz.de/10013191288

Surprise me with the visual representation of the brand in social commerce! : an eye-tracking study based on user characteristics

Muñoz-Leiva, Francisco; Herzallah, Doaa; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 384-403

Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...

Persistent link: https://www.econbiz.de/10015414943

How did sustainable Spanish and Italian brands communicate COVID-19 on social media?

Zarco, Carmen; Robles, Alberto; Valls Prieto, Javier; … - In: Spanish journal of marketing 28 (2024) 1, pp. 59-76

Persistent link: https://www.econbiz.de/10015190157