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Social media in medical and health care : opportunities and challenges
Lim, Weng Marc - In: Marketing intelligence & planning 34 (2016) 7, pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
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Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Koay, Kian Yeik; Lim, Weng Marc; Kaur, Simran; Soh, Kimberly - In: Marketing intelligence & planning 41 (2023) 6, pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015085017
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A paradox theory of social media consumption and child well-being
Yap, Sheau-Fen; Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10014631537
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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
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Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc; Ahmed, Pervaiz Khalid; Md. Yunus Ali - In: Journal of business research : JBR 146 (2022), pp. 582-604
Persistent link: https://www.econbiz.de/10013271449
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Does social media contribute to research impact? : an Altmetric study of highly-cited marketing research
Gholampour, Sajad; Lim, Weng Marc; Lund, Brady; Noruzi, … - In: Total quality management & business excellence 35 (2024) 13/14, pp. 1671-1701
Persistent link: https://www.econbiz.de/10015178376
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Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268819