//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When brand cynicism turns into...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
107,944
Konsumentenverhalten
105,502
Brand management
19,516
Markenführung
19,104
Theorie
14,040
Relationship marketing
14,033
Beziehungsmarketing
13,996
Theory
13,874
Markenartikel
12,504
Brand image
12,310
Markenimage
12,193
Brand
11,440
Online-Handel
9,087
Online retailing
9,074
Social web
8,153
Customer satisfaction
7,816
Kundenzufriedenheit
7,645
Online-Marketing
6,454
Internet marketing
6,421
Deutschland
5,765
Werbewirkung
5,570
Einzelhandel
5,555
Advertising effects
5,508
Retail trade
5,487
Service quality
5,483
Experiment
5,472
Dienstleistungsqualität
5,432
USA
5,264
Germany
5,186
Electronic Commerce
5,147
Marketingmanagement
5,007
E-commerce
4,994
United States
4,989
Marketing management
4,988
Emotion
4,662
Werbung
4,393
Advertising
4,382
Privater Konsum
3,909
Private consumption
3,904
more ...
less ...
Online availability
All
Undetermined
4,811
Free
1,522
CC license
251
Type of publication
All
Article
6,982
Book / Working Paper
1,176
Type of publication (narrower categories)
All
Article in journal
6,447
Aufsatz in Zeitschrift
6,447
Aufsatz im Buch
500
Book section
500
Graue Literatur
168
Non-commercial literature
168
Working Paper
127
Arbeitspapier
126
Hochschulschrift
105
Conference paper
80
Konferenzbeitrag
80
Collection of articles of several authors
63
Sammelwerk
63
Aufsatzsammlung
60
Thesis
51
Case study
27
Fallstudie
27
Konferenzschrift
21
Collection of articles written by one author
11
Sammlung
11
Ratgeber
8
Guidebook
7
Lehrbuch
6
Reprint
4
Conference proceedings
3
Article
2
Festschrift
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Glossar enthalten
1
Glossary included
1
Government document
1
Mikroform
1
Research Report
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
7,915
German
245
Polish
3
Author
All
Filieri, Raffaele
29
Dwivedi, Yogesh K.
24
Law, Rob
23
Hollebeek, Linda D.
21
Loureiro, Sandra Maria Correia
21
Martínez-López, Francisco J.
18
Rita, Paulo
18
Ozuem, Wilson
16
Hajli, Nick
15
Bilgihan, Anil
14
Flavián Blanco, Carlos
14
Okumus, Fevzi
14
Rana, Nripendra P.
14
Ranfagni, Silvia
13
Septianto, Felix
13
Tan, Yong
13
Usman, Osly
13
Veloutsou, Cleopatra
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Cova, Bernard
12
Gázquez-Abad, Juan Carlos
12
Harrigan, Paul
12
Hennig-Thurau, Thorsten
12
Ko, Eunju
12
Stephen, Andrew T.
12
Karjaluoto, Heikki
11
Malthouse, Edward C.
11
Schweidel, David A.
11
Aw, Eugene Cheng-Xi
10
Brandão, Amélia Maria Pinto da Cunha
10
Füller, Johann
10
Kozinets, Robert V.
10
Liao, Junyun
10
Luo, Xueming
10
Moe, Wendy W.
10
Moro, Sérgio
10
Schivinski, Bruno
10
Wallace, Elaine
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
18
Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
IGI Global
6
American Marketing Association
3
Information Resources Management Association
3
De Gruyter Oldenbourg
2
European Parliament / Directorate-General for Internal Policies of the Union
2
National Bureau of Economic Research
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
1
European Commission / Joint Research Centre
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
350
Journal of retailing and consumer services
311
International journal of internet marketing and advertising : IJIMA
137
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Technological forecasting & social change : an international journal
92
Psychology & marketing
87
The journal of product & brand management
82
International journal of hospitality management
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
79
Tourism management : research, policies, practice
77
International journal of advertising : the review of marketing communications
75
Journal of internet commerce
74
Journal of promotion management : innovations in planning and applied research
74
The journal of brand management : an international journal
74
International journal of consumer studies
68
Electronic commerce research
64
Asia Pacific journal of marketing and logistics
62
Information systems research : ISR
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of management information systems : JMIS
59
International journal of contemporary hospitality management
58
Journal of electronic commerce research : JECR
56
Cogent business & management
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing
49
Journal of marketing management : MM
48
Journal of hospitality marketing & management
46
Marketing science
45
Marketing intelligence & planning
44
International journal of business information systems : IJBIS
43
International journal of technology marketing : IJTMkt
43
Journal of travel and tourism marketing
43
Young consumers : insight and ideas for responsible marketers
43
European journal of marketing
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of fashion marketing and management
37
more ...
less ...
Source
All
ECONIS (ZBW)
8,153
EconStor
4
OLC EcoSci
1
Showing
1
-
10
of
8,158
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The chopsticks debacle : how
brand
hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
2
When a luxury
brand
bursts : modelling the social media viral effects of negative stereotypes adoption leading to
brand
hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
3
Brand
hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
4
The power to voice my hate! : exploring the effect of
brand
hate and perceived social media power on negative eWOM
Sharma, Isha
;
Jain, Kokil
;
Gupta, Ritu
- In:
Journal of Asia Business Studies
16
(
2022
)
4
,
pp. 652-675
Persistent link: https://www.econbiz.de/10013362362
Saved in:
5
Effects of
brand
feedback to negative eWOM on
brand
love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
6
Transmission of negative
brand
-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
7
"I'm hatin' it"! : negative consumer-
brand
relationships in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
8
Dark side of consumer-
brand
relationships : a
brand
hate perspective in anti-
brand
social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
9
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
10
Brand
hate experiences and the role of social media influencers in altering consumer emotions
Odoom, Raphael
;
Kosiba, John Paul Basewe
;
Odoom, …
- In:
The journal of brand management : an international journal
31
(
2024
)
5
,
pp. 529-542
Persistent link: https://www.econbiz.de/10015192453
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->