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Social Web
Consumer behaviour
21
Konsumentenverhalten
20
Internet marketing
13
Online-Marketing
13
Luxury goods
11
Luxusgüter
11
Social web
10
Brand
9
Brand image
9
Brand management
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Markenartikel
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Markenführung
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Digitalisierung
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Digitization
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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Relationship marketing
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Welt
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World
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5
Big data
5
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KMU
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SME
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Viral marketing
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Virales Marketing
5
Bibliometrics
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Bibliometrie
4
Corporate reputation
4
Firmenimage
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Online retailing
4
Online-Handel
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Business start-up
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Comparison
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Coronavirus
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Cultural identity
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Rialti, Riccardo
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Zollo, Lamberto
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Ciappei, Cristiano
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Donvito, Raffaele
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Kvítková, Zuzana
2
Vianello, Diletta
2
Yoon, Sukki
2
Aiello, Gaetano
1
Becagli, Claudio
1
Benassi, Mario
1
Faheem Uddin Syed
1
Filieri, Raffaele
1
Godey, Bruno
1
Hu, Lala
1
Kim, Kacy K.
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Makovník, Tomáš
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Manthiou, Aikaterini
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Marrucci, Anna
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Mazzoli, Valentina
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Olivieri, Mirko
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Pederzoli, Daniele
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Pellegrini, Massimiliano M.
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Rokka, Joonas
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Singh, Rahul
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Journal of business research : JBR
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
California management review
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Journal of global marketing
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Psychology & marketing
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The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
10
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1
From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
Saved in:
2
Big data and online reputation management in tourism : leveraging the role of entrepreneurship
Vianello, Diletta
;
Marrucci, Anna
;
Ciappei, Cristiano
; …
- In:
Online reputation management in destination and …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10014284883
Saved in:
3
Exploring the metaverse from a legacy company perspective : a capabilities-based view
Benassi, Mario
;
Rialti, Riccardo
- In:
California management review
66
(
2024
)
4
,
pp. 51-79
Persistent link: https://www.econbiz.de/10015178165
Saved in:
4
Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships
Mazzoli, Valentina
;
Donvito, Raffaele
;
Zarantonello, Lia
- In:
The journal of product & brand management
33
(
2024
)
5
,
pp. 516-532
Persistent link: https://www.econbiz.de/10015165157
Saved in:
5
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
6
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
7
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
8
Mega-influencers and brand dynamics : shaping attitudes toward leading and challenger brands through electronic word of mouth
Rialti, Riccardo
;
Zollo, Lamberto
;
Kim, Kacy K.
;
Yoon, Sukki
- In:
Psychology & marketing
41
(
2024
)
12
,
pp. 3041-3059
Persistent link: https://www.econbiz.de/10015133943
Saved in:
9
Dynamically adapting to the new normal : unpacking SMEs' adoption of social media during COVID-19 outbreaks
Hu, Lala
;
Olivieri, Mirko
;
Rialti, Riccardo
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1675-1688
Persistent link: https://www.econbiz.de/10014314200
Saved in:
10
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
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