Similar Search Results

Pay as you share : content, platforms, and regulation

Campbell, Arthur; Go, Geoffrey; Wang, Chengsi - 2025

Persistent link: https://www.econbiz.de/10015400998

Advertising or brokerage model for social platforms with a commerce feature

Nan, Guofang; Chu, Chenyu; Li, Zhiyong; Li, Minqiang - In: Journal of electronic commerce research : JECR 22 (2021) 2, pp. 155-177

Persistent link: https://www.econbiz.de/10012816120

The creator economy : managing ecosystem supply, revenue sharing, and platform design

Bhargava, Hemant K. - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5233-5251

Persistent link: https://www.econbiz.de/10013369299

Ad networks, consumer tracking, and privacy

D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

Persistent link: https://www.econbiz.de/10011723426

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Ad networks and consumer tracking

D'Annunzio, Anna; Russo, Antonio - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5040-5058

Persistent link: https://www.econbiz.de/10012390759

Advertising and content creation on digital content platforms

Ren, Qitian - In: Marketing science 43 (2024) 4, pp. 734-750

Persistent link: https://www.econbiz.de/10014636320

Skippable ads : interactive advertising on digital media platforms

Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547

Persistent link: https://www.econbiz.de/10013363779

Power of the platform : exploring the promotional effect of influencers to make a difference

Kowalczyk, Christine M.; Mai, Enping; Waldsmith, Casey; … - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 369-395

Persistent link: https://www.econbiz.de/10015339340

Digital attention intermediaries

Peitz, Martin - In: Seoul journal of economics : SJE 37 (2024) 1, pp. 1-35

Persistent link: https://www.econbiz.de/10015324263