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Bridging social marketing and technology in the disability field : an empirical study on the role of cybernetic avatar and social inclusion
Moriuchi, Emi - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10014311923
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Acculturation and Assimilation of Majority Ethnic Minority Biculturals : An Empirical Study of the New Generation of Asian-Americans in Hawaii
Moriuchi, Emi; Jackson, Paul R. - 2011
The primary purpose of this study is to examine the sentiment of feeling part of a new ethnicity 'Japanese-American' and/or 'American'. The question, 'what ethnic group members do or do not feel included in this national category by established White American? Do members of an ethnic minority...
Persistent link: https://www.econbiz.de/10014177942