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The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
García-Carrión, Beatriz
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
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The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
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Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
García-Carrión, Beatriz
;
Barrio-García, Salvador del
; …
- In:
Tourism management : research, policies, practice
108
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015337303
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