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Examining the antecedents of persuasive eWOM messages in social media

Teng, Shasha; Wei Khong, Kok; Wei Goh, Wei; Yee Loong … - In: Online Information Review 38 (2014) 6, pp. 746-768

Purpose – Numerous electronic word-of-mouth (eWOM) studies have been conducted to examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM messages in decision-making processes, few researches have directly tested potential antecedents of persuasive eWOM messages among...

Persistent link: https://www.econbiz.de/10014966666

Determinants of negative word-of-mouth communication using social networking sites

Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540

Persistent link: https://www.econbiz.de/10011495336

Impact of athlete performance and brand social value on product involvement : a mediation role of celebrity endorsement in social media

Jiang, Nan; Kok Wei Khong; Gan, Jen Ling; Turner, Jason … - In: Asia-Pacific journal of business administration 16 (2024) 3, pp. 589-612

Persistent link: https://www.econbiz.de/10015072382