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Repurchase loyalty for customer social co-creation e-marketplaces

Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464

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Relationship quality in higher education marketing : the role of social media engagement

Clark, Melissa; Fine, Monica B.; Scheuer, Cara-Lynn - In: Journal of marketing for higher education 27 (2017) 1, pp. 40-58

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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior

Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465

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Branding co-creation with members of online brand communities

Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144

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From active participation to engagement in online communities : analysing the mediating role of trust and commitment

Vohra, Anupama; Bhardwaj, Neha - In: Journal of marketing communications 25 (2019) 1, pp. 89-114

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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust

Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10

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How to measure social capital in an online brand community? : a comparison of three social capital scales

Jeong, So Won; Ha, Sejin; Lee, Kyu-Hye - In: Journal of business research : JBR 131 (2021), pp. 652-663

Persistent link: https://www.econbiz.de/10012545033

Repurchase loyalty for customer social co-creation e-marketplaces

M. Kang, Ju-Young - In: Journal of Fashion Marketing and Management 18 (2014) 4, pp. 452-464

equity; second, whether value equity was related to commitment and repurchase loyalty to social co-creation; and third, the … indirect influences on commitment and repurchase loyalty, mediated by value equity of social co-creation. Originality …

Persistent link: https://www.econbiz.de/10014868575

Social media engagement : a model of antecedents and relational outcomes

Dessart, Laurence - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 375-399

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Measuring the value of online communities

Christian Franklin, James; Mainelli, Michael; Pay, Robert - In: Journal of Business Strategy 35 (2014) 1, pp. 29-42

Purpose – The purpose of this paper is to provide a set of measures that enable better understanding of online communities, their value and the strategic decisions best suited to them. Design/methodology/approach – After an initial definition of terms and classification of online...

Persistent link: https://www.econbiz.de/10014847051