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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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Social effects on customer retention
Nitzan, Irit; Libai, Barak - In: Journal of marketing 75 (2011) 6, pp. 24-38
Persistent link: https://www.econbiz.de/10009384683
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785