A large and growing literature examines the explicit social responsibility practices of companies. Yet corporations’ greatest consequences for social welfare arguably occur through indirect processes that shape the social fabric that sustains generosity and mutual support within communities....

This paper challenges a long-held assumption of prior research that online word of mouth (eWOM) is anonymous and impersonal by examining online shoppers' opinion seeking in the context of using a product review website affording access to a digital social network (SN). Motivated by the need to...