A business network consists of directly and indirectly connected companies, where social and economic ties help to understand these connection. Innovations could be seen to relate to business networks in two ways: they may result from interaction between business partners, or they would need to...

This chapter describes and discusses how the notion of network pictures would contribute to the literature on management cognition. Network pictures, as conceptualized in business-to-business marketing, refer to managers’ sensemaking of the context and put focus on the interconnectivity among...