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Social network
Social Web
24,851
Social web
24,820
Consumer behaviour
9,975
Konsumentenverhalten
9,973
Online-Marketing
7,724
Internet marketing
7,630
Innovation adoption
6,954
Innovationsakzeptanz
6,906
Online-Handel
3,616
Online retailing
3,612
Electronic Commerce
3,185
Soziales Netzwerk
3,140
E-commerce
3,089
Beziehungsmarketing
3,079
Relationship marketing
3,076
Viral marketing
2,761
Virales Marketing
2,759
Innovation diffusion
2,275
Innovationsdiffusion
2,272
Web 2.0 technologies
2,261
Web 2.0-Technologien
2,259
Markenführung
2,191
Brand management
2,188
Internet
2,143
Social media
2,104
social media
1,966
Customer integration
1,587
Kundenintegration
1,587
Innovation
1,421
Digitale Plattform
1,420
Digital platform
1,419
Digitalisierung
1,381
Marketingmanagement
1,371
Marketing management
1,366
Digitization
1,342
Markenimage
1,289
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1,284
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1,231
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1,201
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16
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13
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13
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11
Carley, Kathleen M.
10
Qiu, Liangfei
9
Sarracino, Francesco
9
Gloor, Peter A.
8
Hinz, Oliver
8
Li, Yung-Ming
8
Saxton, Gregory D.
8
Acemoglu, Daron
7
Bailey, Michael
7
Fang, Xiao
7
Ozdaglar, Asuman E.
7
Schechter, Laura
7
Tan, Yong
7
Van Den Bulte, Christophe
7
Zenou, Yves
7
Förster, Manuel
6
Gaudeul, Alexia
6
Kane, Gerald C.
6
Katz, Matthew
6
Moser, Christine
6
Pantano, Eleonora
6
Russel, Dominic
6
Wang, Hansheng
6
Warkentin, Merrill
6
Agarwal, Nitin
5
Alsmadi, Izzat
5
Anufriev, Mikhail
5
Bai, Xue
5
Belleflamme, Paul
5
Berezan, Orie
5
Bilgihan, Anil
5
Borissov, Kirill
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Buechel, Berno
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Buxmann, Peter
5
Cao, Sam (Ruiqing)
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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European Economic and Social Committee
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Kanada / Department of Northern Affairs and National Resources
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
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National Museum of Canada
1
Nomos Verlagsgesellschaft
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Semantica Research
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1
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Journal of business research : JBR
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Technological forecasting & social change : an international journal
61
Journal of management information systems : JMIS
31
International journal of business information systems : IJBIS
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Information systems research : ISR
25
International journal of networking and virtual organisations : IJNVO
24
Journal of retailing and consumer services
24
Management information systems : mis quarterly
24
Journal of organizational computing and electronic commerce
19
International journal of internet marketing and advertising : IJIMA
17
Marketing science
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Computational & mathematical organization theory
13
Journal of knowledge management
13
Working paper
13
Business horizons
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of electronic commerce research : JECR
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Psychology & marketing
11
Tourism management : research, policies, practice
11
CESifo working papers
10
Electronic commerce research and applications
10
Information technology and management
10
Journal of decision systems
10
Journal of global information management
10
Journal of open innovation : technology, market, and complexity
10
Computational and mathematical organization theory
9
Decision support systems : DSS ; the international journal
9
Discussion paper series / IZA
9
International journal of electronic commerce : IJEC
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Technology analysis & strategic management
9
Discussion papers / CEPR
8
Electronic markets : the international journal on networked business
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ECONIS (ZBW)
2,965
Other ZBW resources
2
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1
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1
The diffusion pattern of Enterprise 2.0 technologies : worldwide estimates of a Bass co-diffusion model for the last 10 years
Bughin, Jacques
- In:
Journal of contemporary management : JMC
7
(
2017
)
2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011775316
Saved in:
2
Social factors' influences on corporate wiki acceptance and use
Iglesias-Pradas, Santiago
;
Hernández-García, Ángel
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1481-1487
Persistent link: https://www.econbiz.de/10011297913
Saved in:
3
Adopting social networks in higher education : a study on Facebook as e-learning tool
Abbad, Muneer
- In:
International journal of business information systems : …
48
(
2025
)
3
,
pp. 353-376
Persistent link: https://www.econbiz.de/10015376303
Saved in:
4
Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.
;
Parise, Salvatore
;
Rollag, Keith
- In:
Business horizons
57
(
2014
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
Saved in:
5
Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.
;
Al-Qayoudhi, Wafa S.
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
Saved in:
6
Does one model fit all? : exploring factors influencing the use of
blogs
, social networks, and
wikis
in the enterprise
Engler, Tobias H.
;
Alpar, Paul
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10011671827
Saved in:
7
Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
8
Enterprise social networks as digital infrastructures : understanding the utilitarian value of social media at the workplace
Meske, Christian
;
Wilms, Konstantin L.
;
Stieglitz, Stefan
- In:
Information systems management
36
(
2019
)
4
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012199495
Saved in:
9
What company characteristics are associated with the adoption of social media?
Koski, Heli
;
Pajarinen, Mika
;
Rouvinen, Petri
- In:
Industry and innovation
26
(
2019
)
8
,
pp. 880-897
Persistent link: https://www.econbiz.de/10012266212
Saved in:
10
Social strategies for information technology adoption : social regulation process of mandated enterprise social network systems
Mola, Lapo
;
Kaminska, Renata
;
Richebé, Nathalie
; …
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014443955
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