It is well established in the literature that customer retention is at least as important as customer acquisition, especially in the freemium-based virtual economy, in which individuals are connected by multi-relational social networks, such as the “friendships” and “guilds” (virtual...

Smart contract brings more versatile functions in blockchain technology. However, its adoption rate is not as high as expected. Currently, there is not thorough study addressing the issue. To fill such gap, we propose to use social influence to explain smart contract adoption in blockchain user...