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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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So vernetzen sich Vertriebler richtig : Networking
Üstüner, Tuba; Godes, David - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 35-45). 2009
Persistent link: https://www.econbiz.de/10003841335
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The evolution of influence through endogenous link formation
Phan, Tuan Q.; Godes, David - In: Marketing science 37 (2018) 2, pp. 259-278
Persistent link: https://www.econbiz.de/10011864760
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Learning from online social ties
Zhang, Yuchi; Godes, David - In: Marketing science 37 (2018) 3, pp. 425-444
Persistent link: https://www.econbiz.de/10011884366