Purpose – The purpose of this paper is to seek to deliver a new and holistic insight on small- and medium-sized enterprise (SME) strategic alliances in terms of the precursor, motivations, selection, governance structure, outcomes and challenges of strategic alliances of SMEs and the...

Purpose – The purpose of this study is to address a recent call for additional research on electronic word‐of‐mouth (eWOM). In response to this call, this study draws on the social network paradigm and the uses and gratification theory (UGT) to propose and empirically test a conceptual...

Purpose – Taking a social network perspective, the purpose of this paper is to develop a framework for the assurance of food safety via relational networking. Design/methodology/approach – The authors consider both informal and formal relational networking, and explore a firm’s learning...

Purpose – This paper aims to examine the relationship between customer networks and intercustomer social support, through the theoretical lens of service dominant logic (SDL). Co-creation and objective performance objectives are analyzed to understand the differential impact of instrumental...

This study (1) constructs a knowledge flow network for leading semiconductor companies; (2) seeks out how leading semiconductor companies can attain knowledge competencies (through patent activities or network position) via social network analysis; and (3) proposes critical strategic suggestions...

The rationale for addressing the issue of social networks and social network analysis in the context of health policy is to investigate the extent to which these theoretical and analytical paradigms represent feasible and useful tools to evaluate the effectiveness of strategies aimed at...