Narrow search
Showing 1 - 7 of 7
Cover Image
The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
Cover Image
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Cover Image
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Cover Image
Comedic violence in advertising : the role of normative beliefs and intensity of violence
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 519-539
Persistent link: https://www.econbiz.de/10011567083
Cover Image
A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
Cover Image
Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior
Lee, Yoon-Joo; Yoon, Hye Jin; Joo, Jinho - In: Journal of consumer behaviour 22 (2023) 3, pp. 701-720
Persistent link: https://www.econbiz.de/10014326222
Cover Image
The power of "Likes" : the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
Seo, Youngji; Kim, Hanyoung; Ko, Youngjee; Yoon, Hye Jin; … - In: Journal of marketing communications 31 (2025) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10015417235