The use of behavioural science interventions, and particularly social norms, in tax compliance has become a growth industry for scholars and practitioners alike in recent years. However, these interventions largely represent a 'black box', where effects could be explained by a pro-social desire...

Giving has been shown by many studies to be a social phenomenon. However, while people may desire to conform to the donation of others, it is unclear how fundraisers should take advantage of this. In this paper we conduct a field experiment in a workplace, in which employees are sent prominent...