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Positive emotions . broadening and building upward spirals of sustainable enterprise

Sekerka, Leslie E.; Vacharkulksemsuk, Tanya; … - In: The Oxford handbook of positive organizational scholarship, (pp. 168-177). 2012

Persistent link: https://www.econbiz.de/10010193517

Alternative approaches for thinking about and modeling consumer decisions in relationships

Bagozzi, Richard P. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 315-319

Persistent link: https://www.econbiz.de/10009580761

Three systems underpinning marketing behavior

Bagozzi, Richard P. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 23-29

Persistent link: https://www.econbiz.de/10011919217

Contribution behavior in virtual communities : cogntiive, emotional, and social influences

Tsai, Hsien-tung; Bagozzi, Richard P. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 143-163

Persistent link: https://www.econbiz.de/10010258261

The role of emotional wisdom in salespersons' relationships with colleagues and customers

Bagozzi, Richard P.; Belschak, Frank; Verbeke, Willem … - In: Psychology & marketing 27 (2010) 11, pp. 1001-1031

Persistent link: https://www.econbiz.de/10008698330

Socializing marketing

Bagozzi, Richard P. - In: Marketing : journal of research and management 1 (2005) 2, pp. 101-111

Persistent link: https://www.econbiz.de/10003205942

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

Dholakia, Utpal M.; Bagozzi, Richard P.; Pearo, Lisa Klein - 2014

We investigate two key group-level determinants of virtual community participation - group norms and social identity - and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities, based on the distinction between...

Persistent link: https://www.econbiz.de/10014072118

Bringing relationships into consumer decision-making

Simpson, Jeffry A.; Griskevicius, Vladas; Rothman, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 329-331

Persistent link: https://www.econbiz.de/10009580758