We conduct a field experiment to better understand the role of social status and monetary incentives as motivation to increase physical activity. We find that social status alone does not induce a change in physical activity. When social status is combined with monetary incentives, however, we...

Consumers are known to signal social status through their purchasing behaviors. As the food industry continually expands its use of strategic marketing to reach customers, understanding food's connection to this kind of status signaling may open the door to explore new markets for farmers. This...