•Individuals' interpretation of the world (i.e., self-construal) influences their consumption decisions including status consumption; however, it is under researched.•This study investigates the effects of self-construal on the intention for status consumption through a moderated mediation...

The present study seeks to understand attention to the social comparison information (ATSCI) consumption habits among rural Indian consumers focusing on Tripura as the specific state and investigates its relation with Facebook (FB) status updates. The study analysed findings gathered from 213...

Purpose This study aims to examine the role of price discounts and how to communite such discounts for masstige brands. While a price discount might encourage potential (first time) customers seeking higher status to buy a masstige brand, it might deter existing (repeat) customers from...