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This chapter presents my theory of seven cultural value orientations and applies it to understanding relations of culture to significant societal phenomena. The first section explicates my conception of culture – a conception of the normative value system that underlies social practices and...
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The Schwartz (1992) theory of basic human values has promoted a revival of empirical research on values. The semi-annual European Social Survey (ESS) includes a new 21-item instrument to measure the importance of the 10 basic values of the theory. Representative national samples in 20 countries...
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