Narrow search
Showing 1 - 2 of 2
Cover Image
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Multicultural perspectives in customer behaviour, (pp. 65-80). 2014
Persistent link: https://www.econbiz.de/10010399250
Cover Image
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655