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A comparative analysis of Arab and US cultural values on the web

Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun - In: Journal of global marketing 28 (2015) 2, pp. 99-112

Persistent link: https://www.econbiz.de/10011284956

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States

Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328

Persistent link: https://www.econbiz.de/10003899965

The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world

Kalliny, Morris - 2005

Persistent link: https://www.econbiz.de/10003952907

Cultural differences and similarities in television commercials in the Arab world and the United States

Kalliny, Morris; Saran, Anshu; Ghanem, Salma; Fisher, … - In: Journal of global marketing 24 (2011) 1, pp. 41-57

Persistent link: https://www.econbiz.de/10008987052

Drivers of sustainability and consumer well-being : an ethically-based examination of religious and cultural values

Minton, Elizabeth A.; Soo, Jiuan Tan; Tambyah, Siok Kuan; … - In: Journal of business ethics : JBE 175 (2022) 1, pp. 167-190

Prior research has examined value antecedents to sustainable consumption, including religious or cultural values. We bridge together these usually separated bodies of literature to provide an ethically-based examination of both religious and cultural values in one model to understand what drives...

Persistent link: https://www.econbiz.de/10012704730