Narrow search
Showing 1 - 4 of 4
Cover Image
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Cover Image
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005
Persistent link: https://www.econbiz.de/10003353795
Cover Image
Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10003860003
Cover Image
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan; Fam, Kim-Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834
Persistent link: https://www.econbiz.de/10011433669