The study provides explanations and empirical answers to (1) What country-level factors influence the formation of reputation as a strategic asset and (2) how can businesses better manage their reputations on a global basis? The study examines the effects of a national culture on managing global...

The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six...