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MASLOW and EWOM : Explaining Motivations of Mexican Facebook Users to Share Viral Videos

Robles, Celestino - 2017

almost null in Latin-American countries like Mexico. The present study aims to investigate the motivations that trigger …

Persistent link: https://www.econbiz.de/10012962617

Cross Cultural Effects in E-Retailing : The Moderating Role of Cultural Confinement in Differentiating Mexican from Non-Mexican Hispanic Consumers

Huggins, Kyle A. - 2012

The United States Hispanic Internet user is a growing and relatively unexplored segment in the marketing literature. This research addresses this void by assessing how key cultural characteristics of U.S. Hispanic consumers influence their behaviors online. Examining a multi-cultural sample of...

Persistent link: https://www.econbiz.de/10013110383

Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico

Oyedele, Adesegun; Goenner, Emily - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 250-272

Persistent link: https://www.econbiz.de/10014511562

Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands

Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: Marketing Communications and Brand Development in …, (pp. 121-145). 2022

Persistent link: https://www.econbiz.de/10013274622

Be water my friend : building a liquid destination through collaborative networks

R.-Toubes, D.; Araújo-Vila, N.; Fraiz-Brea, J. A. - In: Tourism management perspectives : TMP 33 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012170596

Speaking of integrity in water and sanitation : recent evolution of the integrity and transparency conversation in the water and sanitation sector in Latin America and the Caribbean

Ortiz, Raphaëlle; Núñez, Anamaría; Basani, Marcello; … - 2022

Persistent link: https://www.econbiz.de/10014318578

Investigating the antecedents of sustainable development goals disclosure via social media : evidence from water companies

Nicolò, Giuseppe; Cervilla-Bellido, José María - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 2317-2331

Persistent link: https://www.econbiz.de/10015333585

Evolution of entrepreneurs' expectations using instagram as a business practice : a transformative learning perspective in the case of sustainable fashion entrepreneurs in Mexico

Rodriguez Aboytes, Jorge Gustavo; Barth, Matthias; … - In: World development sustainability 1 (2022) 1, pp. 1-12

select a representative sample of fashion brands operating in the sustainable fashion niche in Mexico. We used a mixed …) from their respective brands' pages. Fashion brands in Mexico with business models based on sustainable fashion are a …

Persistent link: https://www.econbiz.de/10013553494

Diversify the Accounts You Follow : The Effects of Social Media on Political Polarization in Mexico

Lujambio, Octavio - 2023

As political polarization has recently risen throughout Mexico, the literature partly blames social media for fueling …

Persistent link: https://www.econbiz.de/10014360111

The impact of Twitter on customer relationship management within Mexican value chains

Morales, Gabriela; Nemer, Nejhme; Bhattacharjya, Jyotirmoyee - 2011

Persistent link: https://www.econbiz.de/10009374639