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Engagement in online communities : implications for consumer price perceptions
Nguyen, Long Thang Van; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
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A cross-country comparison of online deal popularity effect
Kao, Karen C.; Hill, Sally Rao; Troshani, Indrit - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502700
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Collective empowerment in online communities : conceptualization, scale refinement, and validation
Nguyen, Long Thang Van; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
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Social media influencer popularity and authenticity perception in the travel industry
Hill, Sally Rao; Qesja, Bora - In: The service industries journal 43 (2023) 5/6, pp. 289-311
Persistent link: https://www.econbiz.de/10014321584