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Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Tourism management : research, policies, practice 31 (2010) 6, pp. 898-911

Persistent link: https://www.econbiz.de/10008650036

Online social networks in the travel sector

Belanche, Daniel; Casaló, Luis V.; Flavián Blanco, Carlos - In: International journal of electronic marketing and … 3 (2010) 4, pp. 321-340

Persistent link: https://www.econbiz.de/10009234913

New members' integration : key factor of success in online travel communities

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 66 (2013) 6, pp. 706-710

Persistent link: https://www.econbiz.de/10009739967

Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of electronic commerce : IJEC 15 (2010/11) 2, pp. 137-167

Persistent link: https://www.econbiz.de/10008858228

The role of trust, satisfaction and communication in the development of participation in virtual communities

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Connectivity and knowledge management in virtual …, (pp. 23-37). 2009

Persistent link: https://www.econbiz.de/10003778485

Virtual community : a model of successful marketing on the Internet

Flavián Blanco, Carlos; Guinalíu, Miguel - In: Advances in electronic marketing, (pp. 270-286). 2005

Persistent link: https://www.econbiz.de/10003168552

Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10003737754

Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 68 (2015) 9, pp. 1829-1835

Persistent link: https://www.econbiz.de/10011384129

Do online hotel rating schemes influence booking behaviors?

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36

Persistent link: https://www.econbiz.de/10011377610

Augmented Reality Filters on Social Media. Analyzing the Drivers of Playability Based on Uses and Gratifications Theory

Ibanez-Sanchez, Sergio; Orus Sanclemente, C.; Flavián … - 2022

The arrival of augmented reality (AR) on social networks in the form of filters is generating new user experiences. Despite their potential as interactive marketing tools, previous research analyzing the impact of AR filters has focused mainly on shopping‐based or personal‐based variables....

Persistent link: https://www.econbiz.de/10014082758