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External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-Suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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Urban-regional disparities in mental health signals in Australia during the COVID-19 pandemic : a study via Twitter data and machine learning models
Wang, Siqing; Zhang, Mengxi; Huang, Xiao; Hu, Tao; Li, … - In: Cambridge journal of regions, economy and society 15 (2022) 3, pp. 663-682
Persistent link: https://www.econbiz.de/10013541727
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Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao; Kader, Mohammad Shahidul; Kim, Seeun - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
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What affects patients' choice of consultant : an empirical study of online doctor consultation service
Huang, Xiao; Sun, Pu; Zhang, Xiaofei; Wu, Jiang - In: Electronic commerce research 24 (2024) 4, pp. 2903-2925
Persistent link: https://www.econbiz.de/10015196553