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Social web
Relationship marketing
30,878
Beziehungsmarketing
30,877
Konsumentenverhalten
13,089
Consumer behaviour
13,087
Kundenzufriedenheit
6,887
Customer satisfaction
6,884
Dienstleistungsqualität
4,751
Service quality
4,751
Brand management
3,104
Markenführung
3,104
Lieferantenmanagement
2,818
Supplier relationship management
2,818
Theorie
2,806
Theory
2,798
Social Web
2,757
Kundenmanagement
2,574
Deutschland
2,525
Marketingmanagement
2,475
Germany
2,445
Marketing management
2,445
Markenimage
2,233
Brand image
2,230
Electronic Commerce
2,207
Kundenintegration
2,194
Customer integration
2,191
Online retailing
2,085
Online-Handel
2,085
E-commerce
2,064
Kundenwert
2,054
Brand
2,048
Markenartikel
2,042
Customer value
1,986
Online-Marketing
1,949
Vertrauen
1,922
Internet marketing
1,920
Confidence
1,906
Einzelhandel
1,715
Retail trade
1,696
Marketing
1,401
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Undetermined
1,571
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397
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83
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Fallstudie
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8
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2,579
German
179
French
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Loureiro, Sandra Maria Correia
16
Harrigan, Paul
14
Hollebeek, Linda D.
14
Agnihotri, Raj
13
Filieri, Raffaele
10
Ahuja, Vandana
9
Ozuem, Wilson
9
Rather, Raouf Ahmad
8
Itani, Omar S.
7
Karjaluoto, Heikki
7
Malthouse, Edward C.
7
Rita, Paulo
7
Thaichon, Park
7
Veloutsou, Cleopatra
7
Vrontis, Demetris
7
Alavi, Shirin
6
Alt, Rainer
6
Bilgihan, Anil
6
Bilro, Ricardo Godinho
6
Brodie, Roderick J.
6
Carlson, Jamie
6
Dholakia, Utpal M.
6
Gligor, David
6
Haenlein, Michael
6
Kamboj, Shampy
6
Kannan, P. K.
6
Khan, Imran
6
Luoma-aho, Vilma
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Theobald, Elke
6
Bernoff, Josh
5
Bozkurt, Sıddık
5
Brandão, Amélia Maria Pinto da Cunha
5
Conduit, Jodie
5
Constantinides, Efthymios
5
De Meyer, Bernard
5
Dessart, Laurence
5
Dineva, Denitsa
5
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Springer Fachmedien Wiesbaden
8
IGI Global
5
De Gruyter Oldenbourg
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Apprimus Verlag
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Projekt Verlag
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
121
Journal of retailing and consumer services
103
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of product & brand management
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
The journal of brand management : an international journal
29
Journal of internet commerce
28
Journal of strategic marketing
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
25
Business horizons
23
Technological forecasting & social change : an international journal
23
International journal of hospitality management
22
Marketing intelligence & planning
22
Journal of marketing communications
21
The journal of services marketing
19
Electronic commerce research
18
Journal of service management
18
International journal of business information systems : IJBIS
17
Psychology & marketing
17
International journal of contemporary hospitality management
16
Journal of marketing
16
The journal of business & industrial marketing
16
Cogent business & management
15
International journal of electronic customer relationship management : IJECRM
15
Journal of hospitality marketing & management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
SpringerLink / Bücher
15
Tourism management : research, policies, practice
15
Journal of electronic commerce research : JECR
14
Journal of global marketing
14
Journal of marketing management : MM
14
European journal of marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
2,757
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1
All businesses are media business : the impact of social media on the healthcare market
Schachinger, Alexander
- In:
Handbook of social media management : value chain and …
,
(pp. 795-803)
.
2013
Persistent link: https://www.econbiz.de/10009763836
Saved in:
2
Virtuelle Communities als Instrument des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 258-278)
.
1999
Persistent link: https://www.econbiz.de/10001441719
Saved in:
3
How to win customers in the digital world : total action or fatal inaction
Vervest, Peter H.
;
Vervest, Peter
;
Dunn, Al
-
2000
Persistent link: https://www.econbiz.de/10001421050
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4
Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick
-
2000
Persistent link: https://www.econbiz.de/10001421579
Saved in:
5
Virtual communities: der gläserne Kunde wird Realität
Schwaiger, Manfred
- In:
Banking 2000 : Perspektiven und Projekte ; Hermann …
,
(pp. 175-188)
.
2000
Persistent link: https://www.econbiz.de/10001493148
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6
Soziales Kapital als Determinante der Kundenbeziehung
Bauer, Hans H.
;
Brünner, Dirk
;
Grether, Mark
;
Leach, Mark
-
2001
Persistent link: https://www.econbiz.de/10001574636
Saved in:
7
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
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8
Die Virtuelle Gemeinschaft als Instrument des Customer Relationship Management
Bauer, Hans H.
(
contributor
)
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 325-371)
.
2001
Persistent link: https://www.econbiz.de/10001615400
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9
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
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10
The effects of digital marketing on customer relationships
Merisavo, Marko
-
2003
Persistent link: https://www.econbiz.de/10001762807
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