Online social networks such as Twitter and Facebook have become increasingly popular. An interesting question is whether, once people become friends in these online social networks, they really influence each other. Although a stream of research has studied the social interaction effect, many of...

In this research, we develop an analytical model to investigate how the content of Online Word of Mouth (OWOM) impacts prices, product adoption, and profit when consumers have uncertainty about both the product quality and their own appreciation of quality. We consider how pricing is impacted by...

Understanding and measuring social inter-correlations among consumers are important for marketing researchers as consumers form social networks and their behavior and preference are likely to be interdependent. In this paper, we show that the estimation of consumers' social inter-correlations...