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Zhang, James J.
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European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Innovation: organization & management : IOM
1
Marketing analysis in sport business : global perspectives
1
Sport, Business and Management : an international journal ; SBM
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It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
2
Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Wang, Jerred Junqi
;
Pifer, N. David
;
Scremin, Glaucio
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10012815488
Saved in:
3
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
4
Towards an inductive model of customer experience in fitness clubs : a structural topic modeling approach
Mao, Luke Lunhua
;
Zhang, James J.
;
Kim, Min Jung
;
Kim, …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
4
,
pp. 898-920
Persistent link: https://www.econbiz.de/10015048814
Saved in:
5
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
6
Like it or not : Coastal Contacts case sets guidelines for "like-gating" on Facebook
Baker, Thomas A., III.
;
Brison, Natasha T.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10010257033
Saved in:
7
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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