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The social side of innovation : peer influence in online brand communities
Wang, Nan; Lv, Tian; Wang, Liya; Guo, Aifang; Ma, Zhenzhong - In: Management decision 61 (2023) 10, pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
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The influence mechanism of rewards on knowledge sharing behaviors in virtual communities
Wang, Nan; Yin, Jielin; Ma, Zhenzhong; Liao, Maolin - In: Journal of knowledge management 26 (2022) 3, pp. 485-505
Persistent link: https://www.econbiz.de/10013162306
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From knowledge seeking to knowledge contribution : a social capital perspective on knowledge sharing behaviors in online Q&A communities
Wang, Nan; Wang, Liya; Ma, Zhenzhong; Wang, Shouyang - In: Technological forecasting & social change : an … 182 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013449059
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Image-mining : exploring the impact of video content on the success of crowdfunding
Ma, Zecong; Palacios, Sergio - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 265-285
Persistent link: https://www.econbiz.de/10012667103
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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 510-526
Persistent link: https://www.econbiz.de/10014313555